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Inspire - Introduction
Inspiration
Be inspired and discover the latest trends, style edits and fashion updates, ready to refresh your wardrobe with our favourite collections of this seasons essentials.
Inspiration
Be inspired and discover the latest trends, style edits and fashion updates, ready to refresh your wardrobe with our favourite collections of this seasons essentials.
Inspiration
Be inspired and discover the latest trends, style edits and fashion updates, ready to refresh your wardrobe with our favourite collections of this seasons essentials.
Healthy Living

Healthy Living

As seen on BBC Breakfast, Yorkshire based Nutritionist Nichola Ludlam-Raine shares her top tips for a healthier new year.

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Sleeping Solutions

Sleeping Solutions

If, like many of us, your New Year's resolutions involve implementing healthier habits and starting afresh, here at Pure Collection, we’ve got just what you need. Read on for sleeping solutions to help you recharge your batteries and the best health and wellbeing tips to start the New Year right.

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As seen on...

As seen on...

From iconic television personalities, radio presenters to British authors, we’ve curated a few of our favourite styles as seen on several famous faces looking ultra-stylish and effortlessly chic in their favourite Pure Collection pieces.

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Purple Reign

Embrace our classic collection of timeless colours and classic silhouettes – taking inspiration from rich hues of the deepest blues, purples and tones of pink, as our new-season collection encapsulates the sartorial power of purple dressing.

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How to Care for your Cashmere

How to Care for your Cashmere

Fabric as special as cashmere deserves some TLC - but it isn’t as tricky as you might think. Our expert team at Pure Collection have put together a comprehensive guide on how to wash and care for your cashmere pieces so you can enjoy them year after year.

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Menswear AW19

Menswear AW19

We catch up with our Head of Design Martin Parker and successful model and entrepreneur Tom Warren from our menswear shoot to discuss what they love about our new collection and discuss their personal style, inspiration and interests.

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Festive Party Looks for the Holidays

With the festive season just around the corner, it seems like an impossible endeavour to find something in your closet that is suitable for all of your upcoming events and occasions. If you’re struggling to find the perfect outfit for the holidays, then fear not because our blog here at Pure Collection is going to give you all of the inspiration that you need to put together a perfect festive look.

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Dressing your Way Through December

Dressing your way Through December

View our seasonal style guide to help you choose versatile pieces that will take the stress out of December dressing.

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To the Party

To The Party

We caught up with some of our favourite fashion bloggers who share what they love about Christmas in addition to their favourite Pure Collection partywear pieces.

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Dress For The Occasion

Dress For The Occasion

As the festive period fast approaches we take three of the season's most anticipated events and suggest how to dress for them. From Christmas Day, Boxing Day to New Year’s Eve, we have something for everyone.

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Organic Cashmere
Organic Cashmere
Embrace our organic cashmere collection of ultra-stylish pieces. Pure and unbleached, using only the most natural fibres for a super-soft finish, keeping you cool in the summer and warm in the winter, guaranteed to cocoon you in ultimate luxury.
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Organic Cashmere
Embrace our organic cashmere collection of ultra-stylish pieces. Pure and unbleached, using only the most natural fibres for a super-soft finish, keeping you cool in the summer and warm in the winter, guaranteed to cocoon you in ultimate luxury.
SHOP THE COLLECTION
London Calling

London Calling

Celebrating fashion’s greatest love affair with black and white, inspired by the great designers of past and present, Coco Chanel, Mary Quant, Yves Saint Laurent and Tom Ford. 

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Partywear

Partywear

Invest in sparkle and embrace rich tones and crisp fabrications with a sprinkling of decadent embellishments, metallic knits and opulent textures.

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Embrace Your Shape

Identifying your body shape is the first step towards understanding how to accentuate your best features. Looking good, and feeling good, is not about your size, your height or your age. It's about choosing what suits your shape, but still reflecting who you are and your own personal style.

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Know your colours

Know your colours

We all know how great it feels when someone tells you how good you look today! Dressing in the right colours is the easiest way to look good and feel good.

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How to wear colour

How to wear colour

Award-winning Colour Analyst and Personal Stylist Karina Leacock from the House of Colour shares her top colour tips…

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Cosy up in layers

Cosy up in layers

Embrace the turn of the season as our new pieces help you stylishly navigate any dress code, inspired by street style photography mixing elements of chic and off-duty dressing, these cover-ups make an indulgent and versatile choice that will last from one season to the next.

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Pure Icons

Pure Icons

Introducing our iconic collection, encapsulating the beauty and versatility rooted in sixteen years of iconic styles we’ve spent years perfecting. 

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Autumn Update

Autumn Update

Discover our essential edit of buy new, wear now styles and welcome a fresh palette of shades and striking silhouettes your wardrobe’s been waiting for.

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The Heritage Collection

The Heritage Collection

Introducing our Heritage collection, shot in our beautiful hometown of Harrogate.

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Your Weekend Getaway Wishlist

Your Weekend Getaway Wishlist

If you’re heading off on your dream weekend getaway, you’ll need to make sure that you get your packing just right.

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Autumn 2019 Lookbook
Go Wild

Go Wild

Give your wardrobe a wild refresh as animal prints have been prowling the runway in preparation to take centre stage in your new-season wardrobe. Take your cues from fashion’s new neutral in a selection of prints that are striking, sophisticated and easy to style.

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Dress to Impress

Dress to Impress

Fashion and lifestyle blogger WelliesandChampagne styles our must-have dress of the season... As the season for transitional dressing approaches, welcome the return of retro with our must-have dress of the season - our georgette v neck midi dress, adding a daring yet dignified pop of colour to your everyday neutrals.

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Retro Roma

Retro Roma

The ‘70s birthed an exciting mix of style influences that evolved over a decade of dressing, inspiring contemporary pieces throughout fashion history. Welcome the return of retro with our ready-to-wear collection of time-tested trends with geo prints, statement spots, and burgundy palettes you’ll want to style on repeat throughout the seasons.

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