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Our Story

Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world, as we work exclusively with our goat herders in Mongolia to ensure superb quality at a fair price. Cashmere has always remained at the heart of everything we do as we were the first brand to achieve 100% sustainable cashmere production.

We are happy to say we have our very own Affiliate Programme, to recognise and reward publishers and influencers, when working to promote Pure Collection and everything we have to offer. Pure Collection use Visualsoft Affiliates to facilitate Affiliate partnerships and tracking. Below we have outlined both the benefits of joining the programme and how to join.


Our affiliate programme is designed to recognise and reward publishers and influencers for driving sales, and therefore provides a financial reward for every order with up to 15% commission.

If creative assists are needed, we will get them designed and created for you, in the sizes required. In the Affiliate Network, you will find detailed product feeds with extensive data sets including size, colour, stock and much more, to help you promote Pure Collection. We have a strong conversion rate and average order value leading to more rewarding commissions. We also have a dedicated affiliate management team that will be on hand to help you.


If you run a fashion or lifestyle site that you think would appeal to the Pure Collection audience, we are especially interested in hearing from you. This can be any type of site, from Aggregators and Content Sites to Influencers Social Feeds and Bloggers.

Please note that we will not be able to accept any sites that are either un-finished or under construction, or that are not relevant to us as a business. 

Pure Collection are partnered with Visualsoft Affiliates on the AWIN Affiliate Network to facilitate partnerships and tracking.

If you have any questions in relation to activity and promotions, exclusives or working with Pure Collection, you can get in touch at publishers@visualsoftaffiliates.co.uk.